An Opera in 9 Paintings
Client: An Opera in 9 Paintings
Project Brief
This new opera, written and performed in Ontario, Canada, wished to create awareness about its existence and attract people to attend the premier performance.
Solutions
- Create a Facebook page and guide the artist in developing content such as video snippets from rehearsals and more information about the opera’s meaning, methods and ‘the making of’.
- Optimize a small digital ad buy to engage a bigger audience, targeting interests in opera and proximity to the performance venue.
Results
- An amplified reach engaged existing fans of the artists, attracted new fans and resulted in a “sold out” premier run of two live performances.
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