CFO Awards 2020: Event PR & Executive Profiling

Drive nominations for the Chief Finance Awards and secure broad media visibility ahead of the event.

• Drafted and distributed a press release to 20+ media houses.
• Secured 3 interviews on top national TV stations.
• Ran an online media ad‑buy campaign to reach finance audiences.
• Executed email marketing to the client’s database to boost entries.

• Story carried by 20+ media outlets (print, online, broadcast).
• 2 interviews on popular prime‑time shows.
• A dedicated news feature on the 9 o’clock bulletin.
• 200+ nominations in under two weeks — the highest in the awards’ history.
• 500,000+ online reach during the campaign period.
• Event successfully delivered within three weeks of campaign kickoff.

Context: Achieved amid COVID‑19 restrictions with limited movement and in‑person activity.

We supported the CFO Awards 2020

• Position the awards as a premier, credible platform for finance leadership.
• Secure multi‑channel media coverage and on‑air mentions ahead of the ceremony.
• Support nominees and winners with executive profiling and thought leadership content.

• Narrative & messaging aligned to the year’s finance themes and regulatory context.
• Press office: media list building, pitching, interview coordination, press notes.
• Content: winner profiles, Q&As, op‑eds, and social toolkits for partners/sponsors.
• On‑site support: press desk, photography brief, and real‑time content capture.

• Consistent pre‑ and post‑event coverage across business and mainstream outlets.
• Elevated visibility for finalists and winners through profile features.
• Sponsor and partner messages integrated into earned and owned content.