Exim Bank
Client: Exim Bank Uganda
Project Brief
Increase awareness and acquire leads through digital.
Solutions
- Break down each product and service in appealing copywriting and graphics to help the audience understand the benefits and encourage them to purchase.
- Produce inspiring and informative content to engage social media users, including health and financial literacy tips, quotes and quizzes, customer reviews, community engagement, featured staff and live updates from events.
- Optimize the digital ad buy budget.
- Manage replies and DMs to generate leads and pass them onto client services.
Results
- Improved awareness of the bank’s image, products and services, shown by an increase of over 2,000% in online fans across all social media platforms.
- Managed marketing campaigns for several new products and services, contributing to the customer base with hundreds of leads leads achieved online alone.
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