Exim Bank

Client: Exim Bank Uganda

Project Brief

Increase awareness and acquire leads through digital.


  • Break down each product and service in appealing copywriting and graphics to help the audience understand the benefits and encourage them to purchase.
  • Produce inspiring and informative content to engage social media users, including health and financial literacy tips, quotes and quizzes, customer reviews, community engagement, featured staff and live updates from events.
  • Optimize the digital ad buy budget.
  • Manage replies and DMs to generate leads and pass them onto client services.


  • Improved awareness of the bank’s image, products and services, shown by an increase of over 2,000% in online fans across all social media platforms.
  • Managed marketing campaigns for several new products and services, contributing to the customer base with hundreds of leads leads achieved online alone.

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