Kampala–Entebbe Expressway: Public Information & Safety Comms
Client: Kampala–Entebbe Expressway
Overview
We designed and delivered a targeted public information and safety communications programme along the Kampala–Entebbe Expressway, Uganda’s flagship expressway linking the capital to the international airport.
Objectives
- Increase public awareness of tolling, speed limits, and safety protocols.
- Reduce misinformation and improve compliance through clear messaging.
- Strengthen community relations with roadside communities and frequent users.
Our Role & Approach
- Audience mapping for drivers, commuters, roadside businesses, and local leaders.
- Message framework covering tolling, speed, emergency contacts, and road etiquette.
- Creative content: Radio spots, social graphics, and outdoor placements adapted to local contexts and languages.
- Media engagement with national broadcasters and regional stations.
- Feedback loop via hotline/social to capture queries and sentiment for rapid response.
Results & Impact (selected highlights)
- Improved clarity on tolling and safety expectations among frequent users.
- Increased inbound queries through official channels rather than informal sources.
- Strong cooperation with local leaders and traffic agencies for message reinforcement.
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