The cultural organization wanted to increase awareness of their event and cause, which was bringing together DJ’s from different countries.
Develop a communications strategy balancing progressive and culturally relevant aims, and assist with recruiting key local figures to participate.
Leverage and manage influencers to promote the main event and associated workshop.
Create social media content and assist in managing official pages, organizing media interviews, writing and distributing a Save The Date press release and developing several feature stories and promo videos, as well as production and placement of radio mentions.
Pushed call for applicants to increase attendance of Ugandan women at the DJ workshop.
Trended #1 on Twitter in Uganda on event day.
Exceeded our target of 3 TV/radio interviews, arranging 6 appearances.
Generated 14 online media stories.
The main event had a strong turnout and people had a good time.
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