Mirembe Rhythm

Client: Mirembe Rhythm

Project Brief

The cultural organization wanted to increase awareness of their event and cause, which was bringing together DJ’s from different countries.

Solutions

  • Develop a communications strategy balancing progressive and culturally relevant aims, and assist with recruiting key local figures to participate.
  • Leverage and manage influencers to promote the main event and associated workshop.
  • Create social media content and assist in managing official pages, organizing media interviews, writing and distributing a Save The Date press release and developing several feature stories and promo videos, as well as production and placement of radio mentions.
  • Pushed call for applicants to increase attendance of Ugandan women at the DJ workshop.

Results

  • Trended #1 on Twitter in Uganda on event day.
  • Exceeded our target of 3 TV/radio interviews, arranging 6 appearances.
  • Generated 14 online media stories.
  • The main event had a strong turnout and people had a good time.

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