Mungo’s HiFi
Client: Mungo’s HiFi
Project Brief
Record label aimed to increase awareness of the event and bring a crowd of Ugandans that had never heard of the foreign artist before.
Solutions
- Develop communications strategy integrating the visiting artist’s style and ethos into existing local music culture, and assist with getting prominent local artists and media involved.
- Leverage and manage influencers to help promote the event.
- Create social media content including images, videography and copywriting to spark interest in the event in Kampala.
- Assist East African Records to manage social media pages.
- Organize media interviews introducing the record label and visiting artists to the Ugandan audience.
- Write and distribute a press release and develop several feature stories and promo videos
- Manage digital ad buy as well as production and placement of radio mentions.
- Assisted in the preparation of the venue.
Results
- Trended #1 on Twitter in Uganda on event day.
- Exceeded our target of 3 TV/radio interviews, arranging 6 media appearances.
- Generated 23 online media stories.
- The main event had a strong turnout, including local pop stars known for the same genre of music.
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