Young Inventors Prize 2025 (EPO)
Client: Africa PR Lead
Overview
Kwanza Communications served as the Africa PR lead for the European Patent Office (EPO) Young Inventors Prize 2025, supporting Ugandan finalists Sandra Namboozo & Samuel Muyita for their post‑harvest solution Karpolax. We planned and executed a pan‑African communications programme spanning media relations, multilingual content, and stakeholder coordination.
Objectives
- Build public awareness of the Young Inventors Prize and the Karpolax innovation across East Africa.
- Secure tier‑one coverage and interviews in Uganda and the wider region.
- Support EPO messaging and brand consistency across all touchpoints.
- Provide on‑the‑ground liaison with finalists, institutions, and local media.
Our Role & Approach
- Media relations: Curated tiered media lists (print, TV, radio, online) and managed interview scheduling and briefing.
- Multilingual content: Press materials and social copy in English, Luganda, and Runyankole to reach key audiences.
- Spokesperson support: Talking points, FAQs, and media coaching for finalists.
- Monitoring & reporting: Daily coverage tracking and insights for the EPO team.
- Stakeholder coordination: Worked with community, academic, and innovation stakeholders to amplify impact.
Results & Impact (selected highlights)
- Tier‑one media interest secured across Uganda; interviews coordinated with national outlets.
- Positive sentiment and strong storytelling around youth innovation and food security.
- Enhanced visibility for EPO’s programme within East African innovation ecosystems.
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