Your Music, Your Voice
Client: Goethe-Zentrum Kampala
Project Brief
Effectively communicate the ‘Your Music, Your Voice’ activities – a panel discussion about arts and activism, studio collaboration of socially conscious artists from across Africa, and a public concert –, to amplify the impact and manage coverage through online and offline media, and assist in coordination of activities.
Solutions
- Generate mainstream media coverage through press briefings and hosting journalists, placing feature stories, arranging interviews and radio mentions.
- Manage official social media accounts by developing an engaging content calendar, producing photography and coordinating digital influencers to amplify the project’s share of voice.
- Develop careful but captivating stories about the value of the activities and the mandate of the organizers.
- Support the effective coordination of artists, media, music studio and other stakeholders.
Results
- The client’s social media presence exploded, with engagement and URL click-throughs both increasing over 3,000%, while the concert and panel discussion hashtags were seen ~20 million times.
- Dozens of stories were published about the event in Ugandan, Africa-wide and international media, and the participating artists and event coordinators appeared for several on-air interviews.
- Attendance was strong at both the concert and panel discussion, and two collaborative songs were produced and released by visiting artists.
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